Do you create like Einstein did daily, or criticize like his eighth grade teacher - who called him a bonehead? Or do you create blogs into network magazines, like John Evans’ Syntagma, which moves at the cusp, and not without criticism from a few?

The human brain, at peak performance is hardwired to handle risk and criticism with innovative responses that critics only envy, but rarely reach. According to Danah Zohar’s research, the brain wires for peak performance simply based on what we do with a day.

It starts with curiosity - where you look at a problem - with a possibility in mind, that could solve it. Then, innovators ask the mind-bending question, ‘What if…?”

Google looked at its innovative search technologies, which connect millions of people around the world with information every day, and spotted a problem. Competitors were catching up. Their question, ”What if …? led them to purchase YouTube.

Many said it couldn’t work and others said it shouldn’t. What was Google’s response? The eight year old company and its Stanford Ph.D. leaders Larry Page and Sergey Brin, took their top web property behind closed doors and created their solution. They included a band of people who were mentally wired for innovation, and excluded distractions from nay sayers. And when they stepped out again, Google announced its purchase of YouTube for 1.65 Billion in stock.

Know any boomers taking risks lately, for the purpose of creating something new or improved? How about you? When experiences fuel new choices the brain revs up to leapfrog with the next generation. It makes me sad to see so many intelligent mid-lifers lagging behind lately as critics.

In the meantime, and without many years of experience, Google leaders simply gathered brainpower for change, through a circle of intelligent thinkers. Only eight years old, Google’s targeted advertising program offers businesses of all types a way to measure results, while sustaining a wider web experience for all users. Some of the smartest people in the world work at their headquarters in Silicon Valley and in offices across the Americas, Europe and Asia.

The risk involved adding another winning element before others bought it. Around only since February 2005, YouTube adds a cutting edge consumer media company to Google, where people can view and share original videos worldwide across the internet.

With YouTube’s reputation to easily upload and share video clips through websites, blogs, and e-mail, and Google’s gift for search technologies, they both increased their investment. YouTube currently sends out over 100 million video views daily with 65,000 new videos uploaded each day. Through its own innovation, it quickly become the leading destination on the Internet for video entertainment.

Critics are now asking, … But can Google sustain this creative edge? What do you think? It will likely mean more innovation in how Google organizes its 9000 employees. Critics say they cannot continue to sustain their organized chaos approaches with this new addition. But then that’s a critic’s job – to complain. Google’s job seems more rewarding to me … they continue to expect their engineers to create daily, even while others are gunning for them.

Do you spend at least 20% of your day creating something new, as Google engineers are encouraged and expected to develop their own ideas? Start with the question… “What if… and your brain will do the rest. It’s already hardwired for peak performance - whenever you draw on its creative parts as Google just did when it bought YouTube.

No question - nay sayers will complain that they need more money to create like Google…. Using resources you already possess, do you see any possibilities for something new in your day?