Today Fed-Ex delivered three copies of November’s issue of Capital Magazine, a glossy finance magazine for top leaders from the magazine’s head office in Dubai, AE. There was my feature story - on page 28 - titled, Keeping the Brain in Mind: Boosting Your Problem Solving Power. But I had to dip deeper than usual to get it there. A math minded readership takes math-related writing, and since we all possess logical math intelligence in some measure, it’s simply a matter of finding and using it.

When Capital’s senior editors asked me for a story about MITA programs and how they boost the brain for problem solving, I dipped into my rather lowly mathematical intelligence to tell a story that might work for people with a penchant for numbers. My story starts… “As strong companies vie for those hard-to-land places at the top, brain based problem solvers can compete with an impressive edge in spite of tough times.” Think my opener will pique curiosity about how to deliver remarkable results, against the backdrop of shifting horizons?

Not that I’m a numbers guru, but it’s fun to tell stories that draw from math parts of the brain, and remember … this intelligence includes logical sequences too. I started with the question, “How could I trigger interest about brain based practices, from readers who think logically or numerical?”

Corporate executives read this magazine for tools to help with the rapid changes that take place in banking, technology, human capital, risk management and, corporate finance. Look below at how numbers speak to show Capital’s estimated readership of 40,000, and you’ll see how math mixes into stories.

Readers, we’re told, include:

- President/Chairman/CEO/Board Members: 35 %
- CFO/VP finance/financial controller: 30 %
- Vice president/Senior managements: 20 %
- Consultants: 6 %
- Procurement/IT managers/Human resources managers: 9 %

Do you use numbers to add zip to your stories? Writers who say they have little logical-math intelligence can develop more through showing ideas in logical order or using numbers as I did here. Can you see how numbers and sequences give more vivid pictures that could easily be lost otherwise? Because math was taught with a narrow focus, that rarely related to real life problems, at times we lost it’s delightful flavors.

My article also drew from mathematical knowing in a sidebar list of eight kinds of intelligence that could solve barriers to productivity. I listed guidelines to show readers how to share something they figured out. And I challenged them to engage their math intelligence in new ways that would grow dendrite brain cell connections for profitability.

My story offered steps for good customer relations from the moment of meeting to closing a deal…. If you were to sequence an action plan for a staff get-together and list the ten tactics your golf club used to win… your story is math related. Simple as that.

Math mingles with life through stories much the way Syntagma owner, John Evans listed London Stock Exchange’s Excellent Results, through story at London Stock Exchange.

Or, look at the way Andrea Pawlsen over at Money Finesse, helped consumers to solve reliability problems for 2006 and 2007 cars, and you’ll see more math intelligence at its best, worked into stories.

Count how many times males and females speak on key issues, during a meeting and you have a story that invites a math response people will love. Still looking for a story topic?

Why not write about Bobbie Fisher’s tactics in a chess game and show how similar winning strategies could win a financial deal. Or look through this morning’s math news for a story waiting to be created. As in any good writing, have fun. Writing that activates your logical mathematical intelligence will play with logical order, organization … and numbers, for instance, … and your mathematically inclined readers will too! What’s your best math story?